Kristine Do

Street Soccer Canada is a non-profit organization that organizes soccer games for homeless people to help motivate and inspire change by creating a system of support and community for its players. This fluid identity system consists of a a set of patterns inspired by jerseys which serves as a visual language that represent the organization's core brand values – play, pride, goals, support, and community. The website relates a player from the team to each section, telling each player's individual compelling story to give an often overlooked community a name and a voice.

 Launch Site